For decades, Dun & Bradstreet (D&B) has been a global leader in business analytics and credit reporting, helping companies of all sizes make informed decisions, navigate risk, and accelerate growth with reliable data and insights.
Small businesses turning to Dun & Bradstreet are looking to strengthen their business credit profiles. Lili supports small businesses at this crucial stage by guiding them through the first step— opening a dedicated business bank account— and offering integrated financial tools to organize their finances from day one. This foundation fosters long-term stability and can potentially unlock better financing opportunities.
Through Lili Connect, Lili’s embedded finance solution that enables partners to integrate business banking, accounting, and tax tools directly into their platforms, Dun & Bradstreet is able to deliver a fully digital, streamlined banking experience, eliminating the complexities small business owners often face when managing their finances.
The First Step: Strong Business Banking
Many of Dun & Bradstreet’s small business customers want to build or improve their business credit profile. But without a dedicated business bank account, separating personal and business finances becomes difficult, and that can hold them back from achieving long-term stability and better loan terms.
Recognizing this challenge, Dun & Bradstreet sought a partner that could offer their customers simple, digital-first banking access, without the friction, delays, or confusion that small business owners often face.
With Lili’s embedded banking and accounting tools, Dun & Bradstreet customers can now open a U.S. business bank account, track expenses, manage finances, and prepare for taxes—all from one unified platform.
A Seamless Embedded Experience
Through Lili Connect, Dun & Bradstreet integrated these financial tools directly into their platform. This created a fully digital onboarding experience for customers, eliminating the need for multiple vendors or disjointed processes.
This partnership enhanced Dun & Bradstreet’s product offering, expanding their platform’s capabilities with embedded financial services that deliver a more complete and engaging user experience. It also improved retention and engagement, as customers interact with these tools daily to manage their finances. Finally, it opened a new revenue stream through an attractive revenue-share model.
For small businesses, the impact has been immediate: they now have the tools to start right, stay organized, and strengthen their financial position. For Dun & Bradstreet, the integration reinforced their role as a trusted partner in business growth.
Benefits of Embedded Finance
Lili Connect allows partners to integrate these comprehensive financial management tools directly within their platform, delivering a fully digital banking experience without the typical complexities associated with financial services.
By embedding these services where customers already work, partners like Dun & Bradstreet can enhance their offerings, deepen customer relationships, and create new growth opportunities.
“Teaming up with Lili is an essential step for the sustainable growth and financial health of our small business customers. Separating business from personal finances protects assets, streamlines accounting and tax prep, enhances credibility, and lays the groundwork for long-term success.”
— Chris Moss, General Manager, Small Business, Dun & Bradstreet
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